Press & Media Resources

Natural State Rabbit is bringing rabbit to America’s tables in a fresh, modern way. Rooted in more than a century of experience, we produce premium, all-natural rabbit meat raised with care across a growing network of trusted U.S. farms. Lean, flavorful, and endlessly versatile, rabbit is naturally at home everywhere from weeknight kitchens to celebrated restaurant menus. By pairing a time-honored protein with responsible farming, reliable domestic production, and approachable education, we’re working to make naturally better meat more familiar, accessible, and inspiring for the next generation of cooks.

This media kit includes the Natural State Rabbit story, recent announcements, approved logos, brand photography, and additional resources for editorial use.

Hearty roasted rabbit meat stew with root vegetables in a cast iron skillet sitting on a wood cutting board with fresh herbs and garlic cloves on a slate background with white plates large knife fork and a dark grey napkin
Rabbit meat bolognese with pappardelle pasta in wide white bowl with a napkin and fork on a wood cutting board.

Media Contact

Tiffany Jetter - Natural State Rabbit Marketing Team 
Email: tjetter@nsrabbitmeat.com
Phone: 417-631-8491

Instagram: @naturalstaterabbit
Location: Rogers, Arkansas

Media Library

Brand Assets

Browse and download approved Natural State Rabbit logos, photography, and media assets for editorial use.

Raw rabbit meat hind quarters on slate board with a knife fresh herbs garlic cloves coarse salt and peppercorns on a slate background

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Core Beliefs

Here’s what drives us. Our shared beliefs that guide how we grow, work, and lead.

Rabbit Resurgence

We’re reintroducing rabbit as a familiar, everyday protein in American kitchens. Lean, nutrient-dense, and raised with care. Our job is to make it accessible, trusted, and at home in any kitchen.

American Made

We proudly produce farm-raised rabbit meat in the U.S., offering a fresher, more transparent, and more reliable alternative to imports. With a USDA-inspected facility and a growing domestic network, we have the infrastructure to scale consistently and confidently.

Consistency Builds Trust

Whether you’re a distributor, a restaurant, or a home cook, consistent supply matters. We’re here to eliminate the guesswork and the gaps. Natural State Rabbit is committed to a reliable, high-quality supply chain from farm to plate.

Lead With Quality

Our goal is to deliver exceptional quality meat that stands out for its flavor, nutrition, and integrity. As we continue to improve production efficiency, we’re able to stay competitive without ever compromising on what matters most.

Sustainably Sourced

Rabbit is inherently low-impact—requiring less land, water, and feed than other meats. As we grow, we’re building on those natural advantages through transparent sourcing, responsible farming practices, and defined animal welfare and traceability standards.

Education Drives Adoption

Rabbit isn't yet mainstream in the U.S., and that’s okay. We’re committed to closing the knowledge gap with approachable education, prep guides, and recipes that help people cook rabbit confidently, from first-timers to chefs.

Here for the Long Game

We’ve been in the rabbit business since 1911, and our sights are still set on the future. Our vision isn’t just about today’s product, we’re building a better, more efficient model for domestic rabbit production. And we’re not stopping at meat. From culinary cuts to pet treats, we’re developing a full ecosystem for U.S.-raised, responsibly produced rabbit.

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